What’s Next for THE FOOL CHOOSES®

THE FOOL CHOOSES is finding new ways to make you smile, spark your imagination and take the pressure out of choosing. Through connected clothing, greeting cards and playful expressions of love, peace, happiness and laughter, there’s plenty more taking shape. THE FOOL CHOOSES — simplifying choice.

With 100 cards designed and 36 selected for the initial release, there’s plenty of room for Dinner Decision Cards to grow. Planned seven- and fourteen-card expansion packs will add more variety to your original deck. We’re also exploring ways to let you choose additional cards from the remaining range around your food preferences and dietary requirements, with further options to follow if demand is there.

Imagine scanning a QR code on your clothing and letting THE FOOL CHOOSES help decide what’s for dinner. That’s the simple idea behind our connected clothing: something you wear becomes a useful way to make an everyday choice.

We’re also exploring an AI-powered oracle to help you ask questions and think through everyday choices. Another way to bring a little curiosity and playfulness to deciding what comes next.

Dinner Decision Cards and Buddy’s Little Nudges are just the start. As new ideas take shape over the coming months, the rule stays the same: keep it simple, keep it playful, and never add to the noise. If something doesn’t make a decision lighter or a moment more fun, it doesn’t make the cut. AI Has Chosen. No Refunds. No Returns.